Tahitian Noni International
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Passion and a Promise
From Tree To Bottle
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Tahitian Noni International is the fourth fastest growing company in history in its first seven years. Only Google, Federal Express and Intel have grown faster in their first seven years. Other giants like Wal-Mart, Microsoft, IBM, and Coca-Cola are listed behind Tahitian Noni International on the top twenty list. Tahitian Noni International has sold more than $4 Billion in sales and paid its Consultants over $2 Billion in royalties and bonuses. Its flagships product TAHITIAN NONI® Juice is listed in the Physician's Desk Reference For Non-prescription Drugs and Dietary Supplements (PDR), featured on the Discovery Channel, sells a bottle somewhere in the world every 1.8 seconds, and is a "First of its Kind" product which has started a whole new industry.
Our Mission
We are dedicated to improving the lives of our customers and distributors by producing the most innovative, highest-quality noni-based products possible.
Our Story
We opened our doors for business in July 1996 with a single product—TAHITIAN NONI® Juice. We knew the health benefits of noni were powerful, but nothing could have prepared us for the explosive growth that followed.
The effectiveness of TAHITIAN NONI® products has led to incredible growth and expansion. Our first year's sales totaled well over $6 million; now, less than 10 years later, our yearly sales exceed $500 million. Tahitian Noni International does business in over 70 countries and has a wide offering of noni-based products, including healthy menu selections found at seven Tahitian Noni Cafe©s™ worldwide.
We have adopted the heritage of Tahiti as our own and do all we can to preserve the purity of her lands and people. The Tahitians are our full partners in bringing the benefits of noni to the world, and their economy has benefited tremendously from the jobs and growth the noni fruit has produced.
Our History
2005:
More than 5,000 ecstatic consultants from around the globe gather at the world famous Radio City Music Hall in New York City for TNI's annual convention. Events include huge product launches and a major press event in Times Square, as well as the launch of TePoemä and Moéa, exclusive new facial care and spa product lines.
TNI introduces a $3 million sweepstakes with cash prizes from $10 to $10,000 and a grand prize of $250,000.
TAHITIAN NONI® products garner extensive national and international press coverage. Professional athletes, top scientists, and industry experts join TNI's team of advisors and spokespeople.
New state-of-the-art processing facility in Tahiti is completed. The new plant is the largest single-roofed manufacturing facility in all of Tahiti. Capable of more than twice the production of the former facility, the new plant is stocked with all of the latest technological advances. It employs more than 50 local Tahitians and benefits more than 1,000 families who harvest the fruit from more than 80 islands throughout French Polynesia.
New TAHITIAN NONI® Lifestyle Centers open throughout the U.S. and in many countries around the world, giving the general public a place to experience TAHITIAN NONI® products. Tahitian Noni Cafe©s™ expand to Provo, Dallas, and Atlanta, U.S.A.; Sao Paulo, Brazil; and Nagoya, Fukuoka, and Tokyo, Japan.
2004:
Tens of new products are introduced, all of which center around the key elements of the noni plant: Fruit, leaf, and seed.
The government of French Polynesia awards TNI for its contributions to the nation's economic growth and overall positive impact. The company also receives the 'Corporation with Social Responsibility' award from the U.N.-sanctioned International Council of Caring Communities (ICCC).
TAHITIAN NONI®™ Equine Essentials™ is born. This first-ever noni-based equine liquid supplement helps all types of horses reach optimal health and full potential.
TNI launches a revolutionary consultant training program, called the Success Path, leading to dramatic increases in consultant retention and sales.
The company creates Origins and Destiny, an epic film that documents the history of the treasured noni plant.
2003:
Cumulative sales reach $2 billion, with more than $1 billion in cumulative commissions paid back to consultants.
The first Tahitian Noni Cafe©™ opens in Tokyo, Japan, laying the groundwork for a whole new chapter in the TAHITIAN NONI® story.
The company launches Tahiti Trim® Plan 40®, the first weight-management program exclusively for women over 40.
2002:
Griffin Hill, an independent marketing research firm, publishes a study stating that "Tahitian Noni International is one of the fastest-growing private companies in America, and fewer than ten private companies in the history of the world have been able to equal Tahitian Noni International's first six years of growth."
2001:
Tahitian Noni International is ranked #26 on Inc. Magazine's list of 500 fastest growing private companies in the U.S. The company's new 150,000-square foot world headquarters opens in Provo, Utah.
2000:
Tahitian Noni International founders meet with the government of French Polynesia to sign a special agreement that will bring the country new jobs and significant investment.
1999:
The company reaches a new milestone: $30 million in sales in one month; total annual sales top $300 million. Explosive international growth continues as TAHITIAN NONI® Juice is taken to Japan, Mexico and Hong Kong.
1997:
Tahitian Noni International posts $33 million in sales during its first year in business. International expansion begins.
1996:
With a combination of food science expertise, industry experience, and business and marketing acumen, the foundation is laid for the creation of a revolutionary new venture: Tahitian Noni International.
1993:
After coming across the research of Dr. Heinicke, food scientist John Wadsworth travels to Tahiti and confirms the existence of a commercially viable source of noni. He conducts interviews with natives and government officials, and searches libraries for historical documents. He discovers that the ancient claims were true—all research indicates that noni has astounding properties.
1955:
While researching pineapple plants, Dr. Ralph Heinicke discovers the beneficial properties of the noni plant. His research would eventually lead to the founding of an entire industry, one that would improve the lives of millions of people.
1769:
Captain James Cook and his crew discover the paradisiacal islands of Tahiti and make note of the widespread use of noni among the inhabitants.
500 BC–200 AD:
Noni fruit grows wild and becomes a pillar of Polynesian civilization. All parts of the noni plant are used—fruit, leaves, seeds and bark. The noni fruit spreads throughout the Pacific.
4000–2000 BC:
More than two thousand years ago, the ancestors of the Polynesian people left Southeast Asia in search of new horizons across the sea. In addition to their families, these explorers carried with them sacred plants necessary to sustain life—the coconut, the pandanus, the taro, and the precious noni, which was prized as a secret to health. These "canoe plants" were eventually cultivated in the volcanic islands of Tahiti. With rich soil and clean air, the noni plant thrived. Ancient Ayurvedic texts call noni Ashyuka, which is Sansktrit for "longevity." The texts explain that noni balances the body, stabilizing it in a state of perfect harmony.
Kerry O. Asay
Kerry Asay, President and CEO of Morinda Holdings, Inc. Founder
President and Chief Executive Officer, Morinda Holdings, Inc.
Kerry Asay serves as President and CEO of Morinda Holdings, Inc. As one of the founders of Tahitian Noni International, he is a seasoned and dynamic leader. Before Kerry joined ranks with Tahitian Noni International, he served as Chairman of the Board and CEO of a multimillion-dollar corporation. Highlights of Kerry's leadership prior to Tahitian Noni International include implementation of one of the finest quality assurance programs in the industry and a consultant training program that is still in practice today.
Kerry now focuses his energy on making sure people all over the world are able to experience TAHITIAN NONI® Juice. He asserts that, 'There is no excuse not to take the TAHITIAN NONI® Juice.'
Kelly Olsen
President of Tahitian Noni International
Kelly Olsen knows network marketing. He has been involved in the business for over 27 years, during which time he has been a consultant, consultant, vendor, and also held various senior management positions. Kelly joined Tahitian Noni International in 1996 and added the missing marketing piece to an already impressive team of executives. Once he recognized the power of TAHITIAN NONI® Juice, he committed himself 110% to this amazing opportunity. Kelly says, 'For me, it was truly like finding water in a parched desert.'
Kelly is the vision behind Tahitian Noni International's worldwide marketing strategy and establishment of the TAHITIAN NONI® brand. Under his leadership vision, Tahitian Noni International has created opportunity for hundreds of thousands of people throughout the world and has generated over a billion dollars in commissions to its consultants. A master marketer, Kelly's specialty is creating—and taking advantage of—great opportunities.
John Wadsworth
Founder
Vice President, Morinda Holdings, Inc.
John Wadsworth was the first to envision the scope and power of noni. It was largely due to his tenacity, vision, and talent that a method was developed to harvest and process the Morinda citrifolia fruit. Before founding what is now Tahitian Noni International, John helped guide many companies toward realizing their visions. His experience includes managing food manufacturing operations, supervising quality assurance in food production, and developing new products.
A personal experience John has had enabled him to visualize the future and importance of TAHITIAN NONI® Juice in the lives of millions of people throughout the world. His personal experience will not allow him to stop or change his focus. John believes that by taking this simple product to the world, 'We are influencing nations, markets, and people.'
Kim S. Asay
Founder
Vice President, Morinda Holdings, Inc.
Kim Asay is Vice President of Morinda Holdings, Inc. Before founding Morinda, Kim had a tremendous impact as Vice President of Sales at another multimillion-dollar corporation. With a degree in economics, Kim has a great mind for business and is a perfect fit.
When Kim first met John and Stephen in 1995, he immediately felt that TAHITIAN NONI® Juice was special. During the months following his initial meeting with John and Stephen, Kim's feelings about the unique qualities of TAHITIAN NONI® Juice were supported through his study, personal use, and experiences of others. He feels that as evidence mounts about the uniqueness of TAHITIAN NONI® Juice, people will realize just how incredible this product is.
Stephen Story
Founder
Vice President, Morinda Holdings, Inc.
Stephen Story has developed over 1,000 different products. He is a pioneer in areas such as dietary fiber supplements, sports nutrition, milk substitutes, nutritious gourmet foods, and many other food products. He is the originator of Stephen's Gourmet Cocoa and formulated, designed, and initiated the start-up of the company.
Stephen helped bring together the dynamic founders of Morinda. He knows how to help groups work and progress together. Stephen has gained valuable experience as both a leader and a worker in the trenches throughout his illustrious career.
Executive Committee
Randall Smith
Chief Financial Officer
Vice President of Finance, Treasurer, and CFO of Morinda Holdings, Inc., Randall N. Smith is a seasoned financial and business leader. He has proven success in operations management, strategic planning, financial and tax planning, treasury, acquisitions, and operations and expansion in foreign markets. Randall holds a Bachelor of Science in accounting and business administration from Southern Utah University, and a Juris Doctorate from the University of Utah, College of Law, where he was a William o'Leary Scholar.Randall has more than 20 years of direct financial management expertise in management of 'Big 5' CPA firms' business operations and broad financial consulting experience with client companies. A skilled negotiator, he has been instrumental in achieving significant revenue/profit improvements and tax savings through problem solving, developing unique solutions, reengineering, team building and leadership expertise.
Always striving to stay on the edge of his profession, Randall has attended more than 100 seminars and training courses on various business, tax, and personal/executive development topics. He is also willing to impart his knowledge; Randall has been an instructor on international expansion and various tax and accounting topics at CPA firms' national training sites and locally sponsored accounting seminars. He has also instructed for National Business Institute.
Randall is co-author of Arthur Andersen's Partnership Tax Training Course, and editor and co-author of Arthur Andersen's Newsletter, Technology Forum. He is a licensed CPA in Utah and a member of the American Institute of CPAs.
Richard Rife
General Counsel
Richard Rife serves as general counsel and corporate secretary of Morinda Holdings, Inc., the parent company of TNI.
Richard has spent over a decade—twenty percent of his life, in fact—in South Korea, where he worked as an international lawyer and served as an LDS mission president. After law school, he clerked for the Nevada Supreme Court, practiced law in Salt Lake City, and eventually became vice president and deputy general counsel of Novell, Inc., a large software company in Provo, Utah. He also worked as vice president and general counsel of Caldera Systems, Inc.
Richard graduated from Brigham Young University in 1977 with a B.A. degree in English. He received his juris doctor degree from BYU in 1980 and is licensed to practice law in Utah and Nevada.
He married Janet Parsons in 1976, and they have six children and three grandchildren. Richard enjoys reading, music, and golf.
Joel R. Neilsen
Vice President of Operations, Tahitian Noni International
Joel Neilsen is Vice President of Operations for Tahitian Noni International (TNI) located in Provo, Utah. Joel initially joined TNI in 1997 as Director of Information Systems and was instrumental in building TNI's technology platform to support TNI's international business. Joel's responsibilities were soon expanded and all customer service functions were added to his responsibilities. In 2003, he began overseeing TNI's accounting and quality assurance departments as well as purchasing/planning and distribution. Currently he manages TNI's Information Systems group, Distribution, Purchasing and Planning, Commissions, Real Estate Development, TAHITIAN NONI® Cafe©s™, Visual Communications and Creative Services, and International Development.
Joel holds a Bachelor of Science degree in Computer Science from Brigham Young University. He began his career in the high-tech industry where he specialized in systems software development and complex project management. He has successfully implemented turnkey computer-based systems for clients such as 3M, United Airlines, Chevron and now Tahitian Noni International.
Joel is married and enjoys travel, motorcycles, and all forms of outdoor recreation, particularly golf and fly-fishing. He and his wife Annette have five children and seven grandchildren.
Shon Whitney
Vice President of Marketing Communications
Born and raised on the sunny beaches of Orange County, California, Shon could never have imagined that one day he would live on the opposite side of the Pacific Ocean. Even his days completing Asian Studies at Brigham Young University (BYU) couldn't have prepared him for the life he would lead in the very countries he was learning of. Nevertheless, this California native would travel from the land where the sun sets, to the land where the sun rises.
After receiving an MBA from the BYU Marriott School of Management, Shon Whitney went to work for BellSouth in Washington, D.C.; Dayna Communications, a Macintosh networking company that was eventually purchased by Intel; and as VP of Operations for Focus Enhancements in Boston. It was while he was there that a former classmate from BYU, Kelly Olsen, approached him about a little company called Morinda (now known as Tahitian Noni International). When Kelly asked him to open Taiwan, TNI's first Asian market, Shon jumped at the opportunity. Taiwan had record growth under his leadership and TNI quickly became one of the top companies in that country.
Eighteen months later, Shon was asked to open Hong Kong and Macau for business. Four years passed and Shon was once again approached with the opportunity to open yet another Asian market, this time in Korea. After six years of experience in the Asian market, Shon returned to the U.S. to become the Regional General Manager of TNI's North America market. Shon has now been asked to take on a new challenge as Vice President of Marketing Communications.
'It is a great blessing to be part of such an amazing company with a phenomenally dynamic future,' states Shon. 'I love this company, I love TAHITIAN NONI® products, and I love our future.' That excitement is hard to miss when you talk with Shon—and it's incredibly infectious.
Shon and his wife Shelly live in Provo, Utah and are the proud parents of six children.
Scott Florence
Regional General Manager, North America, Australia, New Zealand
Scott Florence joined Tahitian Noni International in August of 2002. Scott's first assignment was to pioneer TNI's U.S. sales office concept by opening and managing the company's first North America sales office, located in southern California. The southern California office proved wildly successful, and the company has since opened sales offices in Atlanta and Dallas, and has announced the opening of many more.
Scott earned his Bachelor of Science from Brigham Young University, where he studied business management, finance, accounting and economics. He spent nine years in the financial services industry, where he learned and fine tuned his sales skills while becoming insurance and securities licensed in all 50 states. He also completed advanced degrees in financial, estate, and investment planning. During the next 13 years, Mr. Florence transitioned to the technology industry where he managed the marketing and sales of various hardware and software product lines, representing over a billion dollars in revenue. Just prior to joining TNI, Scott was working as a Senior Manager of Partner Marketing for IBM.
Widely known for his sense of humor, Scott has entertained audiences in all 50 states and around the world with his ability to take a light-hearted look at sales and marketing, while simultaneously providing dynamic information to improve any network marketing home-based business. Scott and his wife Julie have been married for more than 25 years and have five children.
Phil K. Welch
Regional General Manager, Japan and Korea
Phil Welch joined Tahitian Noni International in 2002. He is completely dedicated to managing and increasing growth in Japan and Korea, two of TNI's most important markets.
Prior to joining TNI, Phil spent four years living in Tokyo and serving as the President of Novell Japan, a joint venture company with Novell, Inc. and several large Japanese computer hardware and software companies. Before this, Phil served as a Board member of the joint venture representing Novell, Inc. He also served as Regional Director of Asia for WordPerfect. Phil managed all of WordPerfect's business in Asia from Singapore through Japan. Before Novell, he spent five years running the operations and financial reporting for Taipan Trading International, an import/export company.
Phil graduated from Brigham Young University in 1991 with a degree in Asian Studies. He still serves on the Development Board for the College of Humanities at BYU in Provo, Utah. He married Julie Nelson in 1980 and they are the proud parents of five children–four girls and one boy.
David Garcia
Regional General Manager of Latin America
David Garcia is the Regional General Manager over the Latin America Region at Tahitian Noni International. With over 15 years of sales and marketing experience, he has demonstrated an ability to drive multimillion-dollar growth of company revenues and improve sales team performance. David is an exceptional mentor and coach and is tenacious in building new business, securing customer loyalty, and adapting corporate strategies to the Latin American market.
Mr. Garcia received his Bachelor of Science degree from the Monterrey Institute of Technology in Mexico, and has taken additional professional development courses on leadership and international marketing. He held positions as the Vice President of the Young Entrepreneur Program with the Chamber of Commerce in Morelos, Mexico, and was a Sales and Market Analyst with Natures Labs in Cuernavaca, Mexico. After that, David served as Director of Sales and Marketing at Enrich International de Mexico. Before coming to TNI, David worked as the USA Latin Market Manager at Unicity International in Orem, Utah. With his dynamic, entrepreneurial sales management style, David has a history of providing sales leadership in highly competitive markets in Latin America.
David Warren
Regional General Manager, Europe
David Warren is an executive with 20 years' experience in discerning and seizing strategic opportunity, specifically skilled in general management and product/market development. With an MBA from Harvard and a Certificate in Advanced Japanese Studies from Stanford's Inter-University Center, David is passionate about businesses that make a difference in human lives.
David received his Bachelor's degree from Brigham Young University, in Japanese, and formerly served as Vice President and Manager in the International Business Promotion and Corporate & Public Affairs departments, at Sumitomo Trust & Banking Company. He then served as Founder and President of Capital Services International/The Universal Fund, where he established an investment and consulting boutique to bring global resources to local needs. Later, David worked as the CFO and SVP of New Product and Market Development at The Lifelike Company, where he directed the development of new products, international markets, and e-commerce channels. Most recently, David worked as President and Founder of Enterprise Development International, a consultancy facilitating product, market, and value expansion for global companies by carefully researching and proving strategic opportunities, tailoring solutions, and partnering in implementation. This work included 'customer voice' and 'next level' strategy facilitation services to align company and customer interests for powerful differentiation.
Fluent in Japanese and French, with conversational Spanish, David is a hard-working team player who delivers to high standards of quality and integrity. He is skilled at managing businesses across languages and cultures, and is highly effective at deal analysis, structuring, and marketing, with experience as both seller and buyer, banker and CFO, consultant and CEO.
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